The shopping integration aims to make it easier for consumers to discuss a potential purchase within the app, a Viber spokesman says. Viber is owned by Rakuten, Japan’s dominant online marketplace operator and the owner of several online shopping portals in other countries. 4) and online marketplace Rakuten Inc., a Viber spokesman says. 122), Bloomingdale’s (part of Macy’s), Wal-Mart Stores Inc. 6 in the Internet Retailer 2016 Top 500 Guide Zales (owned by Signet Jewelers Ltd., No. Viber is launching with several brands, including Macy’s Inc., No. To complete a purchase, consumers will be redirected to the retailer’s site.Ĭonsumers in the Viber app can tap a shopping button to browse products from dozens of retailers that integrate with the app. Messaging app Viber is adding a shopping function on March 6, giving its 800 million global users the ability to browse and share products from participating online retailers.

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